Ginsey Home Solutions, manufacturer of innovative home décor products premiers a line of performance soft laundry storage and accessory items under the ARM & HAMMER™ license with Church & Dwight Co., Inc. The line features a patented, innovative odor elimination technology embedded into non-woven laundry room products. This technology works invisibly without changing the look or color of the product and is safe for the environment.
Trusted time after time for generations, the ARM & HAMMER™ brand brings gentle solutions to consumers in a variety of products in home, air and personal care.
“Discovering an innovative and tested solution to troublesome issues of odors in hampers and everyday laundry items was Ginsey’s goal” said Mary Fullam, SVP of Marketing and Brand Development. “ We identified a void and consumer concerns and coupled the solution with a few additional practical items to enhance the line.”
Ginsey’s line of products includes Collapsible Laundry Hampers with Handles, Hamper Totes, Jumbo Laundry Bags with Drawstrings, Zipper Shoe Storage Bins, Hanging Organizers, and Garment Bags. Accessory items include a patented Laundry Cup Caddy to help prevent laundry detergent drips and spills and Odor Eliminating Balls with scented baking soda. Perfect for laundry hampers, laundry baskets, linen closets, bags of odor bearing clothes that find their way home from college and sports games, the Odor Eliminating Balls will be available in multi-packs and each lasts up to 60 days.
The agreement between Church & Dwight and Ginsey Home Solutions was brokered by Church & Dwight’s licensing agency, Brandgenuity.
Founded in 1952 by a group of innovative individuals focused on the stylish interpretation of everyday home products, Ginsey Home Solutions has grown into a worldwide multi-channel supplier of functional and decorative bathroom, home and pet products for the entire family.
Focused on the interpretation of practical everyday home products with a blend of style, Ginsey Home Solutions represents renowned licenses such as the Rubbermaid, Sharper Image, Disney, Nickelodeon, Graco, Sesame Street. www.ginsey.com. Gladstone Companies invested in Ginsey in July 2012.
SMART DESIGN. EVERY HOME. GINSEY HOME SOLUTIONS.
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.
ARM & HAMMER, the ARM & HAMMER logo and the distinctive trade dress are trademarks of Church & Dwight Co., Inc. and are used under license by Ginsey Home Solutions.
SOURCE: Ginsey Home Solutions